Market Research

Understand about the market; what people want, believe and need, as well as playing the role as an important tool  to estimate the viability of a new product, a new company, or justify a feasibility study. It includes collecting information on market situation, segmentation and trends. 

Scope: identify critical factors about the market, determine research method, sampling, sample size, field work, market size estimation, quantitative/qualitative research, actionable recommendation.

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